Derek Price is a visionary leader whose multifaceted career spans professional sports, healthcare, and entrepreneurship. As a former NFL player, CEO of publicly traded hospitals, and founder of several successful orthopedic clinics, Derek intimately understands the challenges faced by high-performers seeking balance and fulfillment.

Driven by a passion for fitness and community building, Derek became a prominent figure in the CrossFit world, owning gyms, announcing competitions, and orchestrating large-scale charity events. His journey took a profound turn when he transitioned to leading behavioral and addiction hospitals, confronting the mental health struggles faced by many former athletes and veterans.

Drawing on his unique blend of experiences, Derek founded 4XF to help individuals align the four pillars of Faith, Family, Fitness, and Finance. His coaching philosophy is built on fostering a supportive tribe, rekindling the camaraderie and mission-oriented spirit that many lose after leaving team environments. Derek's authentic leadership and commitment to holistic growth make him an exceptional guide for those seeking to unlock their full potential.