Meet the Founders

DEREK PRICE

Founder & head coach

Derek Price is a visionary leader whose multifaceted career spans professional sports, healthcare, and entrepreneurship. As a former NFL player, CEO of publicly traded hospitals, and founder of several successful orthopedic clinics, Derek intimately understands the challenges faced by high-performers seeking balance and fulfillment.

Driven by a passion for fitness and community building, Derek became a prominent figure in the CrossFit world, owning gyms, announcing competitions, and orchestrating large-scale charity events. His journey took a profound turn when he transitioned to leading behavioral and addiction hospitals, confronting the mental health struggles faced by many former athletes and veterans.

Drawing on his unique blend of experiences, Derek founded 4XF to help individuals align the four pillars of Faith, Family, Fitness, and Finance. His coaching philosophy is built on fostering a supportive tribe, rekindling the camaraderie and mission-oriented spirit that many lose after leaving team environments. Derek's authentic leadership and commitment to holistic growth make him an exceptional guide for those seeking to unlock their full potential.

JOSHUA GONZALES

Director of Operations

Joshua Gonzales, Director of Operations of 4XF, brings a powerful blend of legal expertise, business acumen, and mental health advocacy to the table. His background in law and real estate investing fuels the organization's systematic approach.

Joshua's two-year stint answering calls on a suicide hotline at the Arkansas Crisis Center showcases his commitment to mental resilience. As President of the Board, he optimized fundraising processes, raising hundreds of thousands of dollars for this critical cause.

A 2x 100-mile ultra-marathon runner with over 20 ultras completed, Joshua embodies the grit and determination central to the Faction Foundation's mission. He views these extreme challenges as a proving ground for life's systems, demonstrating that proper training and mindset can push human potential beyond perceived limits.

Joshua's unique combination of mental health advocacy, legal knowledge, and business optimization makes him a cornerstone of 4XF. His leadership ensures the organization delivers a robust system for high-performers to achieve peak performance across all life domains.

Meet the team

Zack Cox

Coach

Coach Zack Cox is a relentless force for change, dedicated to eradicating mediocrity in himself and others. His journey from Army Combat Medic to ICU nurse has given him a unique perspective on human resilience and potential.

At 32, Zack faced a pivotal moment. Battling addiction since age 14, he finally confronted the man in the mirror and decided enough was enough. March 3, 2017 became his Day One. Now, with over seven years of sobriety, Zack has transformed his body and mind into powerful instruments of impact.

Zack's approach to coaching is uncompromising yet empathetic. He's guided numerous individuals and families from struggle to strength, leveraging his own journey of overcoming seemingly insurmountable odds.

Balancing his passion for driving change with a strong family life, Zack and his wife, Amanda, of 10 years are raising three children in a home built on honesty and resilience.

Coach Zack's mission is clear: to push people beyond their perceived limits and unlock their full potential, turning obstacles into stepping stones for success.

Corbin Smith

Coach

Coach Corbin Smith brings over 30 years of coaching expertise to the Faction Foundation. Born into a college football coaching family, Corbin's journey from standout high school athlete to Division I football player at USC and Iowa laid the groundwork for his coaching philosophy.

Corbin's coaching career spans college football, youth leagues, and high school programs. He's known for revitalizing historic programs and building new ones from the ground up. His approach centers on community, service, growth mindset, discipline, and accountability - principles that align perfectly with 4XF's mission.

Beyond the field, Corbin's experience in mortgage consulting, medical device sales, and special education has honed his skills in relationship building, leadership, and personal development. He founded a coaching clinic focused on proper fundamentals and player safety, demonstrating his commitment to holistic growth.

A father of three adult sons, Corbin's deep faith and dedication to continuous growth drive his passion for serving others and fostering excellence in all areas of life.

Ben Monnette

Coach

Ben Monnette, a former U.S. Army Green Beret with 16 years of elite Special Operations experience, completed eight deployments to the Middle East, conducting tactical missions, strategic operations, and training indigenous forces. His career honed exceptional skills in leadership, cross-cultural communication, and mission execution under extreme conditions. Despite his achievements, Ben faced personal challenges with mental health and substance misuse, which he confronted and overcame.

Today, Ben lives by core principles of resilience, adaptability, and balance, forming the foundation of his personal and professional endeavors. His leadership and coaching experience, forged in high-stakes environments, equips him to guide others in overcoming challenges and achieving well-being. Drawing from his journey, Ben provides practical tools and compassionate guidance to help individuals build resilience, purpose, and fulfillment in their lives.

Floyd McLendon Jr.

Coach

Floyd McLendon Jr. is the Founder and CEO of LegendTree LLC, a consulting firm dedicated to designing, implementing, and assessing impactful programs that foster growth and drive transformation. With a commitment to excellence, LegendTree helps clients enhance performance, strengthen leadership, and elevate results. Their services extend to corporations, small businesses, sports teams, and individuals seeking professional and personal development.

Floyd served in the U.S. Navy for over 25 years, including 15 years as a Navy SEAL. He deployed to five continents and helped establish strategic presences in 24 countries. His leadership earned him recognition as a national speaker for Naval Special Warfare, where he shared vital strategies for leadership and mental toughness.

A proud Texan, Floyd is active in federal and state politics, advocating for initiatives supporting military veterans and first responders. He also serves as a city councilman in McLendon-Chisholm, TX, showcasing his dedication to civic duty.

Floyd’s commitment to service extends to his roles as a professional speaker and published author, earning him respect and admiration. Connect with him directly on LinkedIn: https://www.linkedin.com/in/legendtree/.

Lina Miller

Business Development

Lina is passionate about growth - both in business and in life. As a Business Development Associate, she plays a key role in expanding the company’s reach by connecting high-performing individuals and organizations with the proven systems that drive elite results. She’s the bridge between potential and execution - identifying, qualifying, and introducing the right people to the 4XF methodology.

With a background in real estate lending, family law and sales, Lina has spent years mastering the art of business development, forging strong relationships and helping clients make decisive moves toward success. She understands that growth requires commitment, grit and the right environment to thrive.

An adventurer at heart, Lina embodies the 4XF mindset outside of work as well. Whether it’s scaling mountains, running Spartan races or traveling to new places, she believes in continuously challenging herself and embracing discomfort. She’s an avid reader, dog lover, standup comedy enthusiast and is a self-proclaimed “biohacker,” constantly exploring ways to optimize both body and mind.

At 4XF, Lina is focused on building meaningful connections and helping others unlock their full potential.

Alexander Brassell

Creative Director

Alexander Brassell, Creative Director at The Faction Foundation, is the visionary behind the organization's video content. An Emmy Award-winning cinematographer, Alexander has nearly a decade of experience working with elite production companies. His diverse skill set includes FAA-certified drone piloting, film coloring, video editing, and voice-over work for brands like Honda and Nike.

As President of Infiniview Studios, Alexander leads a premier media production company, leveraging his technical prowess and storytelling finesse to create impactful visual narratives. Under the alias "ZenZan," he also produces music, collaborating with notable Chicago rappers.

Alexander’s passion for building relationships and crafting compelling content drives his success at The Faction Foundation. He combines his extensive experience and creative vision to produce powerful, engaging video content that effectively communicates the foundation's mission and impact.

We live what we teach.

Together, Derek and Joshua's complementary skills and shared vision form the bedrock of 4XF. Their personal experiences, ranging from professional sports to mental health advocacy, inform their approach to helping individuals align the four pillars of Faith, Family, Fitness, and Finance. Under their guidance, Club Faction is committed to fostering a supportive community where individuals can rekindle a sense of belonging, realign their priorities, and unlock their full potential.