Meet the Founder

DEREK PRICE

Founder & head coach

Derek Price is a visionary leader whose multifaceted career spans professional sports, healthcare, and entrepreneurship. As a former NFL player, CEO of publicly traded hospitals, and founder of several successful orthopedic clinics, Derek intimately understands the challenges faced by high-performers seeking balance and fulfillment.

Driven by a passion for fitness and community building, Derek became a prominent figure in the CrossFit world, owning gyms, announcing competitions, and orchestrating large-scale charity events. His journey took a profound turn when he transitioned to leading behavioral and addiction hospitals, confronting the mental health struggles faced by many former athletes and veterans.

Drawing on his unique blend of experiences, Derek founded 4XF to help individuals align the four pillars of Faith, Family, Fitness, and Finance. His coaching philosophy is built on fostering a supportive tribe, rekindling the camaraderie and mission-oriented spirit that many lose after leaving team environments. Derek's authentic leadership and commitment to holistic growth make him an exceptional guide for those seeking to unlock their full potential.

Meet the team

Corbin Smith

Coach

Coach Corbin Smith brings over 30 years of coaching expertise to the Faction Foundation. Born into a college football coaching family, Corbin's journey from standout high school athlete to Division I football player at USC and Iowa laid the groundwork for his coaching philosophy.

Corbin's coaching career spans college football, youth leagues, and high school programs. He's known for revitalizing historic programs and building new ones from the ground up. His approach centers on community, service, growth mindset, discipline, and accountability - principles that align perfectly with 4XF's mission.

Beyond the field, Corbin's experience in mortgage consulting, medical device sales, and special education has honed his skills in relationship building, leadership, and personal development. He founded a coaching clinic focused on proper fundamentals and player safety, demonstrating his commitment to holistic growth.

A father of three adult sons, Corbin's deep faith and dedication to continuous growth drive his passion for serving others and fostering excellence in all areas of life.

Ben Monnette

Coach

Ben Monnette, a former U.S. Army Green Beret with 16 years of elite Special Operations experience, completed eight deployments to the Middle East, conducting tactical missions, strategic operations, and training indigenous forces. His career honed exceptional skills in leadership, cross-cultural communication, and mission execution under extreme conditions. Despite his achievements, Ben faced personal challenges with mental health and substance misuse, which he confronted and overcame.


Today, Ben lives by core principles of resilience, adaptability, and balance, forming the foundation of his personal and professional endeavors. His leadership and coaching experience, forged in high-stakes environments, equips him to guide others in overcoming challenges and achieving well-being. Drawing from his journey, Ben provides practical tools and compassionate guidance to help individuals build resilience, purpose, and fulfillment in their lives.

Marc jett

Business Development

A Central Arkansas native, Marc Jett’s life is a story of resilience, faith, and service. After a near-fatal accident in 1989 cut short his planned military career, the experience solidified a deep faith and a powerful drive to help others.

Marc channeled this focus into a successful 26-year career in the fixed-income securities business, guiding institutions in optimizing their investment portfolios. He remains deeply committed to his family and community, actively serving in his church, men’s leadership groups, and the Faction Foundation (4FX)—an organization built on Faith, Family, Fitness, and Finances.

After a successful career pivot into medical sales, Marc now brings his passion for service to the 4FX B2B team. He leverages his extensive financial expertise and dedication to building strong relationships to help businesses grow, embodying his lifelong commitment to serving and uplifting others. His journey is a testament to using life’s challenges to foster meaningful connections and drive success.

Alexander Brassell

Creative Director

Alexander Brassell, Creative Director at The Faction Foundation, is the visionary behind the organization's video content. An Emmy Award-winning cinematographer, Alexander has nearly a decade of experience working with elite production companies. His diverse skill set includes FAA-certified drone piloting, film coloring, video editing, and voice-over work for brands like Honda and Nike.

As President of Infiniview Studios, Alexander leads a premier media production company, leveraging his technical prowess and storytelling finesse to create impactful visual narratives. Under the alias "ZenZan," he also produces music, collaborating with notable Chicago rappers.

Alexander’s passion for building relationships and crafting compelling content drives his success at The Faction Foundation. He combines his extensive experience and creative vision to produce powerful, engaging video content that effectively communicates the foundation's mission and impact.

We live what we teach.

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